It comes in a liquid form and is applied using a doe-foot applicator. Black Up is a French makeup brand that caters to people with darker skin tones, offering a wide range of makeup products that are specifically designed to complement deeper skin tones. The Black Up Liquid Eyeshadow is available in a variety of shades, from metallic golds and silvers to bold blues and purples. It is formulated with a blend of oils and waxes that provide a smooth and even application, and the quick-drying formula ensures that the product stays put all day without creasing or smudging.